What we do

Dunrod Consulting provides the tools and structure to optimise your B2B sales performance. Using "Sales as a Science" principles, we help you increase revenue, improve gross margins, and enhance your business valuation.

Our methodology addresses diverse business scenarios: underperforming sales teams, scaling operations, preparing for investment rounds or exit, or conducting due diligence on acquisition targets.

For each situation, we assess your sales processes and methodology, then deliver a tailored optimisation plan that drives measurable results.

Get in touch to arrange an initial consultation.

Sales Optimisation

B2B revenue growth typically stalls for two critical reasons: over-reliance on founders and senior leaders to close deals, or consistent underperformance from your sales team. Neither scenario is sustainable for long-term success.

Dunrod's "Sales as a Science" framework transforms your sales function into a systematic, repeatable process. We build tailored sales processes and playbooks that free you from day-to-day selling, allowing you to focus on strategic growth.

Accelerated salespeople onboarding – Structured processes and playbooks enable new salespeople to achieve targets from month one
Proven revenue increase -typically 30%
Scalable accountability - track team performance and pipeline health without daily involvement.

Click below to find out more, or get in touch today to arrange an initial consultation.

Prepare for Sale or Investment

Research confirms business founders and leaders frequently cannot demonstrate how the revenue plan will be delivered when they are preparing their business for sale or investment. In these cases, investors and buyers reduce the business valuation by as much as 30% or even pull out the process due to lack of confidence in the future. Our framework prepares your sales function for due diligence.

We make sure sales processes are scalable, deliver reliable performance and are fully documented to give buyers and investors confidence to move quickly.

Optimise and document your sales performance before you start talking to investors
Make sure your revenue forecasts are credible – provide compelling evidence the plan they are buying into is solid
Help you sell your business at the value you expect (or more) and faster

Click below to find out more or get in touch today to arrange a call.

Buying or Investing

Most business investments and acquisitions fail to deliver on the expected results. Investors and business buyers typically spend just 15% of due diligence effort on assessing the sales function. These facts are directly related.

Dunrod conducts thorough due diligence on the business you are buying into by ensuring revenue projections are supported by hard facts. You make investment and purchase decisions with confidence. In the worst cases, we identify the investment is not viable and you have the option to walk away.

Either way, Dunrod helps improve the quality of your investment decisions.

Revenue validation - does the sales process and pipeline support the forecast?
Team assessment - are they up to the job?
Risk identification - are the sales forecasts over reliant on a few people? Will they stick around?

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Sales Coaching and Development

Even the most successful sports, musicians and business leaders lean on their coaches for support, advice and to act as a sounding board.

Dunrod has a long track record of helping salespeople and commercial managers optimise the way they work to improve their performance.

Coaching isn't training - it's finding the marginal gains to make your best salespeople better.
Everything is personalised to your business, your market and the individual.
Coaching is not a one off, it's a process. Investing in coaching makes your commercial team feel more valued, making them more loyal.

Fractional Sales Leadership

Sales Directors, Chief Commercial Officers - call them what you will, but talented sales leaders command a premium.

Dunrod gives you access to seasoned sales leadership on a part-time basis. Once your sales processes and reporting are optimised, we can provide ongoing support, monitoring the quality, quantity and direction of sales activity to make sure it is delivering your business objectives.

Fractional sales leadership helps deliver the ongoing sales growth, profits and value of your business.

Weekly sales team reviews create accountability
Developing your best people to become your future sales leaders
Deal reviews make sure you win the most valuable opportunities - and walk away from the worst.